Buggy Revival attended yesterday's Scale-Up Summit at the British Library's Business & IP Centre where the founders of British brands The Cambridge Satchel Company, Brompton Bikes, Tangle Teaser and Ella's Kitchen to name a few took to the stage to discuss challenges and tips on scaling their businesses.
One in particular, Paul Lindley, founder of the organic baby food brand Ella's Kitchen brought emotion, humour, distinct passion and hunger (pardon the pun) to the stage as he discussed their international growth.
His emotional connection to the brand is unquestionable. A product inspired by his kids, created out of love for his kids and their well-being and in turn all kids, across the world, this is cemented simply through a VT of a baby sat in a high chair giggling hysterically when asked what he (baby) thought of his Ella's Kitchen roast beef sachet meal.
It was Lindley's dream to create something innovative and to disrupt the market, and he's certainly done that!
With all great baby products just like any great product, keeping it simple and keeping it progressive works as a general formula. Parents want simplicity, parents want quality and parents want the well-being of their kids to take priority. That's definitely worth feeling emotional about!